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The web site has the following on the web site, "We are Sipara, specialists in helping organisations protect and capitalise their intellectual property rights." We saw that the web page also said " We believe that you will find our approach to be responsive and proactive and our services focused on securing a return on the investment you make in your IP." It also said " We think we offer excellent value given the high level of expertise that we have within our business. This means our clients get first-class high-end expertise in a cost-effective way." The header had Sipara as the highest ranking optimized keyword. This keyword is followed by IP, intellectual property, and IP lawyer which isn't as urgent as Sipara. The other words sipara.com uses is trade mark. trade mark application is included and will not be seen by web crawlers.